Today I am very excited to have Dr. Amy Bucher on the show to talk about how you can design for behavior change using insights from her fantastic career and wonderful book, Engaged.
Amy graduated magna cum laude from Harvard when getting her A.B. in Psychology, after which she went on to get her Ph.D. in Organizational Psychology from the University of Michigan. She has been a consultant in addition to working at Johnson & Johnson, CVS, and was vice president of behavior change design at Mad*Pow before recently moving to her current role as vice president of behavioral design at Lirio.
