Press

Our founder, Melina Palmer, is a sought-after thought leader on applying behavioral economics in business.

Articles

Inc.

Melina has a Behavioral Economics and Business column for Inc.

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The Psychology of Pricing

Psychology Today

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What Are Micro-Decisions, And How Can Marketers Use Them?

Forbes

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The American wedding is shrinking

The Washington Post

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What Is Behavioral Economics, and Could It Help Your Bank Grow?

Independent Banker

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Interviews

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Cents & Sensibility: With Guests Melina Palmer & Devin Pope

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Behavioral science for brands

Interview: Melina Palmer

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Amy Porterfield

What Your Customer Wants and Can’t Tell You with Melina Palmer

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FranklinCovey On Leadership

Melina Palmer: The Truth About Pricing

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Videos

There's Nothing Magical About Monday | Melina Palmer | TEDxPortland

Melina’s Media Appearances

Watch Melina in Action

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Want to interview Melina?

From press to podcast interviews, Melina is available for quotes and interviews on the power of applied behavioral economics.