In The News

Check out the research papers and articles Melina has written—along with guest appearances and other content featuring her and The Brainy Business.

ANNOUNCEMENTS

Check out these exciting updates from The Brainy Business

Human Behavior Lab Launches Certificate Program

Are you looking to uplevel your work with a more formalized education in behavioral economics (but don’t want or need a PhD or Master’s level course)? This program is for you.

WHAT YOUR CUSTOMER WANTS AND CAN’T TELL YOU

Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?

ONLINE COURSES READY - BRAINY MINDSET and BRAINY PRICING

Small changes make a big difference – in one study, changing a single word in an advertisement resulted in a 38% increase in sales.

RESEARCH

Can Behavioral Economics Increase Savings and Member Loyalty?

Global Advertising Standardization in Japan and the United States: a Closer Examination of High-Involvement Products

INTERVIEWS AND ARTICLES

LEARN MORE ABOUT BEHAVIORAL ECONOMICS WITH THESE NOTE-WORTHY ARTICLES

21 Psychology Podcasts Every Businessperson Should Listen To

The best podcasts about how people buy, create and negotiate. The business world is obsessed with being smart.

"Add to cart", The Jedi mind tricks retailers use to make you click

You think you’re in control, but … are you? These tips will help you master your own subconscious to make this be the year you don’t overspend online.

The brain science behind your shopping decisions

Melina Palmer, host of The Brainy Business Podcast, explains how knowing how your brain makes decisions can make you better prepared to shop online and in person.

THE MAGAZINE FOR CREDIT UNION INTRAPRENEURS

The best podcasts about how people buy, create and negotiate. The business world is obsessed with being smart.

3 ways for entrepreneurs to grow their network while social distancing

While it is important to remain physically distant for safety, there’s an opportunity to be more social than ever. The world is virtual in a way we have never seen before.

INC MAGAZINE COLUMN - Melina Palmer Behavioral Economics and Business

What drives behavior? What does that mean for companies? Melina Palmer, host of The Brainy Business podcast, has dedicated her career to answering these questions for herself and her clients.