How often does your business run tests?
Testing is so important. You don’t need to do fancy stuff every time and there are so many types of testing. If you don’t take the time to test, you can’t know what is working and there is a good chance you are wasting time on stuff that isn’t going to help you reach your goals.
Today, I am so excited to introduce you to Dr. Jessica Wilson, technical director at iMotions who got her Ph.D. in neuroscience from Northwestern University. As you will hear in the episode, she and I have been working together on a project for quite some time now and I am very excited to have results to share with you now. This episode will talk about that study we did together for The Brainy Business as well as some of the other awesome work iMotions is doing.
