Today I am very excited to introduce you to Elina Halonen, a behavioral insights strategist who has worked in the space for 15 years and co-founded a London-based insights consultancy working with global brands on branding, communications, and product/service development projects. She has expertise in behavioural analysis & design, consumer insights & market research, Cultural understanding, desk research & trends, branding & marketing strategy, and more.
Today on the show we talk a little about the COM-B and MOVE models, as well as Elina pre-committing to us all that she is going to write a book, called the Behavioural Blueprint!
COM-B is for: Capability, Opportunity, Motivation, and Behavior.
MOVE is for: Meanings, Observations, Viewpoints, and Experiences. We dive into what these models mean, a couple of examples, and so many other great topics.
