John List

The Voltage Effect

John List

Today I am very excited to introduce you to Dr. John List, former chief economist at Uber, current chief economist at Lyft, professor at the University of Chicago, co-author of the wildly popular book, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life, who is here talking about his newest book, which just came out a couple of days ago, titled The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.

In this episode, we talk about ideas that can scale, possible hurdles you may face when scaling, and how to overcome those obstacles. John shares about his brand new book and the five vital signs to vett your own ideas as you are growing to determine if they will scale, and what to do for those that might not be ready to scale yet. Listen in to learn all about making those good ideas great and your great ideas scale!

Recommended Reading

Recommended Listening

Bob goodson

The Like Button: A Small Click with a Massive Impact

Bob Goodson

Go to Ep. 505
Toby stuart

Anointed: How Status Shapes Success

Toby Stuart

Go to Ep. 547
Vanessa Bohns

Unlocking Your Hidden Influence: Revealing the Secrets to Making a Difference

Vanessa Bohns

Go to Ep. 318
Gleb Tsipursky

Navigating AI Adoption through Behavioral Insights

Gleb Tsipursky

Go to Ep. 593