Today’s episode is an update on all the exciting stuff going on at the Human Behavior Laboratory at Texas A&M University. Last week I was able to spend two full days in the Human Behavior Lab (one of my favorite places in the world if I’m honest) and today’s episode is featuring the director of the lab, Dr. Marco Palma.
This is actually his third time being on The Brainy Business podcast. (He might be the first one to do that…?) Since the first time he was on the show (way back in episode 33 when I visited the lab for the first time) we have done so much together, including creating the certificate in Applied Behavioral Economics. I am honored to teach so many amazing courses for that program which has led to relationships and conversations with wonderful people around the world. (Sneak peek! Some of those projects are going to be featured in the coming weeks, and I am very excited to showcase more of my own work in the podcast.) The lab has done tons of experiments since I was there in January 2019 for that first interview, and about 40 of them have been published in the last few years. Don’t worry, we won’t try to cover all of them today. Instead, Dr. Palma and I selected a choice few that really resonate and can be applicable for listeners like you.



