Merle van den Akker

Why Every Business Needs To Care About Personal Finances

Merle van den Akker

In today’s conversation, Melina joined by Dr. Merle van den Akker. Merle is a behavioral scientist who has recently completed a Ph.D. at the Warwick Business School, studying the effect of different payment methods on personal finance management. She decided to leave academia to apply behavioral insights in the real world and has become a behavioral science manager at a financial well-being unit in an Australian bank. She continues to research and apply behavioral science to improve financial services and consumer (financial) well-being. Next to this, Merle is a science communicator, running the blog Money on the Mind, and the MoneyPsychologist TikTok account, where she disseminates insights from the intersection of behavioral science and personal finance. Last, to not leave academia behind fully, Merle also still teaches behavioral science as well as courses on fintech developments at top Australian universities. Merle was also a finalist for Content Person of the Year in the Habit Weekly Awards in 2022.

Recommended Reading

Recommended Listening

Leidy Klotz

Do You Subtract Enough?

Leidy Klotz

Go to Ep. 162
Robert Cialdini

The 7 Principles of Persuasion

Robert Cialdini

Go to Ep. 157
Goldie Chan

Personal Branding for Introverts

Goldie Chan

Go to Ep. 579
Gina Bianchini

Purpose: Design a Community and Change Your Life

Gina Bianchini

Go to Ep. 263