In episode 375 of The Brainy Business podcast, Yves Boudreau, head of technical sales at Google Cloud, provides valuable insights into the intersection of generative AI, language models, and behavioral science in business. Yves, with a background in technology and a keen interest in applied behavioral science, emphasizes the responsible adoption and application of AI and large language models. He highlights the importance of understanding the social science perspective to ensure responsible usage and discusses the benefits and limitations of AI in improving performance.
The conversation delves into various aspects, including the potential risks of relying on AI-generated content, the significance of proper training in using AI tools, and the role of behavioral science in conjunction with AI. Yves’ expertise and experience make this episode a must-listen for business professionals interested in AI and behavioral science, as it offers valuable insights for more responsible and effective AI implementation in businesses.
In this episode:
- Implementing AI in call centers revolutionizes customer support efficiency.
- Elevate user satisfaction by refining the search experience with AI.
- Streamline operations with self-service mechanisms for enhanced efficiency.
- Mitigate adverse effects of perverse incentives in call center operations.
- Elevate customer service standards through strategic AI integration.



