Nick Hobson

Understanding Customers Through Emotions

Nick Hobson

In this episode of The Brainy Business podcast, Dr. Nick Hobson, a distinguished behavioral scientist specializing in social psychology and social neuroscience, joins host Melina Palmer for an insightful discussion on the intersection of psychology, philosophy, and behavioral science. Dr. Hobson’s journey into the realm of rituals and moral emotions, shaped by collaborations with renowned behavioral scientists like Mike Norton and Francesca Gino, underscores his profound expertise in the field. 

The episode delves into the practical applications of psychology, emphasizing the interconnectedness of theoretical foundations and real-world practices in understanding human behavior. Nick’s expertise in leveraging technology and behavioral science to analyze emotions and attitudes, exemplified by Emotive Technologies’ product, Apex, offers valuable insights for businesses seeking to understand consumer actions. With a wealth of knowledge and expertise, Nick’s perspective adds depth and practical relevance to the conversation, making this episode a must-listen for behavioral science researchers and practitioners.

In this episode:

  • Explore the profound impact of rituals on human behavior, shedding light on their significance in shaping daily actions and choices.
  • Gain insights into the cognitive processes underlying decision-making behavior, illuminating the intricate mechanisms guiding individual choices and preferences.
  • Delve into the realm of moral emotions through psychological research, uncovering the intricate interplay between emotions and moral decision-making.
  • Uncover effective business strategies harnessing the power of behavioral science, offering valuable lessons for leveraging human behavior in organizational settings.

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