Branding is one of my all time favorite topics. If you are new to the show (in which case, welcome) you may not know that I have an extensive background in this area. I obtained my undergraduate degree in marketing before working at an advertising agency, then started a credit union marketing consultancy and then ran a marketing department at a financial institution for 6 years.
While there, I led a brand refresh that nearly tripled awareness in less than two years. This background in branding and marketing has led to the way I implement behavioral economics for my clients and here on the podcast. Recently, I have received a lot of questions about branding – what matters, what is included, and how behavioral economics ties into that…and that’s what we’ll dig into today.
