In this episode of The Brainy Business podcast, Melina Palmer dives into the realm of ethical influence with Brian Ahearn. Brian, a distinguished expert in the field, is one of only a dozen individuals worldwide to hold the Cialdini Method Certified Trainer designation and one of a handful to have earned the Cialdini Pre-Suasion Trainer designation. As a faculty member of the Cialdini Institute, Brian is dedicated to teaching the science of influence to help people achieve greater professional success and personal happiness.
Throughout the episode, Brian shares his extensive experience in applying the psychology of persuasion in various professional settings, from sales training to leadership coaching. He discusses the rigorous process of becoming a Cialdini-certified trainer and emphasizes the importance of ethical influence. Brian also delves into practical examples from his book, Influence People, highlighting actionable tips for effectively persuading others in a lasting and ethical manner.
In this episode:
- Explore the principles of ethical influence and how they can be applied in business and personal contexts.
- Learn about the rigorous certification process for becoming a Cialdini Method Certified Trainer.
- Discover practical examples and tips from Brian’s book, “Influence People.”
- Understand the importance of ethical persuasion and how to avoid manipulation.
- Gain insights into the power of social proof, reciprocity, and other principles of influence.
