In this episode of The Brainy Business podcast, Melina Palmer welcomes Steve Phillips, CEO of Zappi and co-author of The Consumer Insights Revolution. Steve shares his extensive experience in consumer insights and discusses the evolution of the field, emphasizing the importance of leveraging technology and AI to enhance decision-making processes in organizations.
Melina and Steve explore the challenges companies face in understanding consumer behavior and the high failure rates of new product launches. They explore how Zappi aims to transform the consumer insights landscape by providing faster, more cost-effective solutions that empower businesses to make informed decisions. The conversation highlights the significance of creating a harmonized data ecosystem and the need for behavior change within organizations to fully utilize new technologies.
In this episode:
- Discover how AI and technology can revolutionize the consumer insights process, making it faster and more efficient.
- Learn about the critical role of understanding consumer behavior in successful product development and marketing strategies.
- Explore the concept of “work before the work” and how it can lead to better outcomes in consumer insights.
- Understand the importance of building a robust data asset for informed decision-making across organizations.
- Gain insights into how to effectively pitch behavioral economics and consumer insights initiatives within your organization.
