If you’re a human person with any access to the internet, you are likely familiar with unboxing videos. Maybe you like and watch them yourself, maybe your kids love to watch other people open up boxes of toys, or maybe you avoid them at all costs. Whatever camp you are in, at one point or another, you probably thought something like, “Why do so many people watch these?” or “Why do these work?”
Today’s episode is dedicated to talking through the brain science of what is going on behind the scenes of an unboxing video. In this episode I talk about why they work, what to keep in mind if you ever decide to make your own, and some insights on the various types of “unboxings” out there (anything with a reveal pretty much counts). We will dig in on mirror neurons, anticipation/dopamine, priming, the senses, and more! Listen now to get the scoop on unboxing videos.
