Before I introduce you to this week’s guest, I want to take a moment to celebrate a very special anniversary…two days before this episode airs, on July 6, 2022, we celebrated the four-year anniversary of The Brainy Business Podcast! Four years, 212 episodes (including this one, of course) and we are also dangerously close to 600,000 downloads of the podcast from over 170 countries, which is so awesome! (Pretty confident this episode will push us over that threshold…)
I am so excited to introduce you to Dr. Daniel Crosby. In this episode, we talk a little about his books and the work he does in behavioral science around investing, which is very cool and so relevant. Investing is a time when we tend to throw logic out the window and the subconscious runs a bit rampant. But the main reason he is here today is that he recently had a tweet go viral.
It had nothing to do with his work, and seemed like a fascinating opportunity to hear what it was like to create a tweet like that and live in the space of something everyone says they want — to go viral — and see what it has done for him personally, for his business, outlook…and any insights on what this says about human behavior that we can keep in mind for all the application in business. As I’m sure you can appreciate, this is so relevant to his work in investing and how people will randomly jump on one bandwagon over another and invest because the herd is doing so even when they haven’t done their own research. Check out the episode to hear him tell you all about his viral tweet!
