Phill Agnew

How To Test Nudges In Your Ads and Social Media

Phill Agnew

In today’s conversation, I am joined by Phill Agnew, host of the Nudge podcast. Phill and I have gotten to be friends over the last couple of years and I’ve been honored to have been a guest on his podcast before, but this is the first time he is joining me here on The Brainy Business.

So, you may be wondering…why now? As you’ll hear me share in our conversation, one main reason is that Phill has been EVERYWHERE on my social media recently. He is doing some amazing, relatable, applicable work. I love how he is showcasing the simple tests he is conducting to really practice what he preaches in the incorporation of behavioral economics into a business application. In today’s episode, he explains some of his top tips and insights – in a way you can absolutely go through and try yourself. Listen in and then get out there and create your own test to get started! (And share it with us using the social links below.) Small changes can make a big impact. 

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