Felicity Heathcote Marcz

Using Ethnography to Understand Your Customers and Staff

Felicity Heathcote-Marcz

Today I am so excited to introduce you to Dr. Felicity Heathcote-Marcz. I know you’ll learn a lot from this conversation with Felicity because…I did too! As you’ll hear throughout the episode, I’m not worried about asking the “dumb” questions like “what does that mean” or “what’s that term you just used?” I’m here for you dear listener! And, I figure if I haven’t heard of something, there’s a good chance there is at least one other person out there who would benefit from a definition as well. I hope you enjoy learning with me in today’s fascinating discussion with Felicity.

You will get some ideas for tests and observational research you can do in your business to get an edge into the minds of your staff and customers. I hope you enjoy learning with me in today’s discussion with Felicity.

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