Today is all about status quo bias. This is perhaps one of the most foundational foundations there is. It truly is at the center of so many biases and heuristics the brain uses to make decisions, which is why you have heard me talk about it a lot on the show.
Most recently, I talked about this on episode 139 on the endowment effect, and that is because these two are commonly combined with loss aversion to come up with a “trifecta” that keeps us stuck. In today’s episode, I’ll go beyond explaining what status quo bias and why it is such a foundational foundation…and give you tips for how to be more effective personally, with colleagues, and the two ways to use it with customers (if you get it wrong it can mean a huge loss in conversions!)
