Today I am excited to share a favorite analogy I came up with while writing my book, What Your Customer Wants and Can’t Tell You. It has also been awesome to see how well this is resonating with readers, at speaking engagements, and in the interviews I’ve done so far. It is one of those great comparisons that people just get. Which I love!
I know a lot of people have been asking questions like “How do I start applying behavioral economics in my business?” or “What is the best approach?” or “Where do I start?”
This idea of behavioral baking is my answer. Because it has resonated so well, I felt it needed its own dedicated episode, so here we are.
