Today’s episode is all about herding. We humans are a herding species, just like cows and sheep and guppies, and this has a big impact on our behavior. We are tribal and we look to others to help us stay safe and make good decisions. Or, at least, what our subconscious tells us is a good decision. 🙂 This is why things like testimonials are so important.
Herding has a dedicated chapter in my first book, What Your Customer Wants and Can’t Tell You because they are so important for businesses to understand.
The reason I chose to refresh this episode is because of the guest who is joining me this coming Friday, Nick Epley. We talk about the importance of social connection and why we often don’t do the things that will help us to be happier because we perceive them as being uncomfortable or awkward or against the social norms in the moment.
In the business context, imagine how much value could come from having a simple chat with your colleagues or people at a conference. Most people probably stick to their groups where they are already comfortable and don’t strike up a conversation, but what could happen if you did? There is a lot of value in breaking from the herd and having that conversation, even for less than a minute, which we will talk about more on Friday when episode 265 with Dr. Nick Epley comes out.
And as you listen today, I encourage you to reflect on all the times you thought about striking up a conversation or asking a question and didn’t. What aspects of herding made you feel like you shouldn’t and what can you do in the future to engage with others more? It is valuable for you both professionally and personally, I promise.
