In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Katy Milkman to discuss the intricacies of creating lasting behavior change. Katy, a professor at the Wharton School and co-director of the Behavior Change for Good Initiative, shares insights from her book How to Change.
Melina and Katy discuss fresh starts, temptation bundling, and the importance of understanding the underlying barriers to change. They also cover the surprising benefits of giving advice to others as a means of boosting one’s own confidence and motivation. Through engaging stories and practical examples, Katy illustrates how small, thoughtful interventions can lead to significant improvements in behavior and outcomes.
In this episode:
- Explore the concept of fresh starts and how they can motivate behavior change.
- Understand the power of temptation bundling to create lasting habits.
- Learn about the psychological benefits of giving advice to others.
- Discover the importance of identifying the right barriers to change for effective interventions.
- Gain insights into Katy Milkman’s research and practical applications for behavior change.
