In this episode of The Brainy Business podcast, Melina Palmer welcomes Quique Belenguer, the global lead of behavioral economics at BBVA. This insightful discussion centers on the internal structuring of behavioral economics teams within organizations, offering valuable lessons and strategies for those looking to incorporate behavioral science into their business practices.
Quique shares his experience at BBVA, where he has been instrumental in developing a behavioral economics unit over the past six years. He discusses the evolution of their approach, from focusing on small tweaks to integrating behavioral insights into broader strategic projects. Quique emphasizes the importance of asking the right questions, collaborating with other departments, and creating frameworks that encourage collective problem-solving.
The conversation also covers the significance of having internal advocates, understanding the key performance indicators (KPIs) of stakeholders, and the benefits of reskilling existing employees to build a diverse and effective behavioral science team. Quique provides practical advice for anyone looking to start or grow a behavioral economics unit, highlighting the need for flexibility, collaboration, and a deep understanding of the business context.
In this episode:
- Learn about the evolution of BBVA’s behavioral economics unit and its integration into various projects.
- Understand the importance of asking the right questions and collaborating with other departments.
- Discover strategies for starting and growing a behavioral economics team within an organization.
- Gain insights into the significance of having internal advocates and understanding stakeholder KPIs.
- Explore the benefits of reskilling existing employees to build a diverse behavioral science team.
