In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Steve Wendel to explore the intricacies of designing for behavior change. Steve, an esteemed applied behavioral scientist and co-founder of sistemaFutura, shares his extensive experience in using behavioral science to drive positive social impact. He has held significant roles at organizations like the Busara Center for Behavioral Economics and Morningstar, and authored several books, including the focal point of today’s discussion, Designing for Behavior Change, now in its second edition.
Throughout the episode, Steve delves into the practical applications of behavioral science, sharing insightful anecdotes and frameworks from his book. He introduces the CREATE and DECIDE frameworks, emphasizing the importance of understanding user behavior and designing interventions that align with natural human tendencies. From discussing the humorous and enlightening “fish on the beach” analogy to highlighting real-world examples of successful behavioral interventions, this episode is packed with actionable insights for anyone looking to apply behavioral science in their work.
In this episode:
- Understand the CREATE and DECIDE frameworks for designing effective behavioral interventions.
- Learn the importance of timing and context in capturing user attention.
- Explore real-world examples of behavioral science applications in financial services and beyond.
- Discover the significance of testing and iterating on interventions to achieve meaningful results.
- Gain insights into the intersection of behavioral science and data science.
