Louise Ward

Behavioural Science Club

Louise Ward

Today I am so excited to talk about a fantastic club that started a few months ago on LinkedIn. You’ll learn about the serendipitous nature of how this group was founded during my conversation with one of the catalysts of creating it, Louise Ward. The group is called the Behavioural Science Club, and (while it has had limits on how many people can be included in the past)…at the moment they are letting anyone with an interest in the online virtual book club of awesomeness join. 

That Being Said…when you do sign up to join through LinkedIn, please do mention you heard about it from The Brainy Business so we can connect and Louise knows how you got there. 

As you will learn, Louise has one on one conversations with every new member (there are close to 2000 now) and this is a group about interaction and engagement. If you just want a notch in your LinkedIn groups belt, this isn’t the club for you. 

If you want to 

  • connect with others from around the world who love behavioral science 
  • learn and chat 
  • meet some amazing people 

Then this group is for you and you should definitely join! Louise will personally approve you and let you in. 

Louise was so fun to chat with, and as you will learn, she is very new to behavioral science and behavioral economics. She is someone who was passionate and took the initiative to do something, which has put her on the radar of some pretty amazing people who she secured to come into the book club to discuss their books with us. (Rory Sutherland! Cass Sunstein! So many more!!!)

Recommended Reading

Recommended Listening

Melina Palmer Png

Negativity Bias: Cockroaches and Cherries

Melina Palmer

Go to Ep. 223
William Mailer

Behavioral Science at Scale: Examining Banking Innovations

William Mailer

Go to Ep. 439
Melina Palmer Png

Unboxing Videos: Why Do They Work?

Melina Palmer

Go to Ep. 180
Richard Shotton

Unlocking Behavioral Secrets of Iconic Brands

MichaelAaron Flicker and Richard Shotton

Go to Ep. 537