Today I am very excited to introduce you to Dr. Michelle Auerbach. She and I met a few weeks back by an introduction from another podcast where we had both recently been guests, and it was clear we had a lot in common. When we had our “getting to know you” conversation I learned that Michelle’s work was all about the power of story (while I happened to be working on the curriculum for my upcoming class on Creating BEtter Presentations using behavioral economics and story for Texas A&M University. (Register here)
During the conversation, we touch on several concepts that have their own past episodes, including those on the novelty and stories, nudges, framing, status quo bias, DOSE brain chemicals, and many more.
